House Call MD's Project progress

Last Update: 04/12/2022

This table will be updated every Friday at 6:00 PM

Client Provisions:

Kick-off meeting
100%
Channels credentials
100%
Contacts list
100%
High Resolution logo
100%
Professional images
63%
Digital assets folder
100%
New Video content
100%
New written content
63%
Dream 100 list
63%

i1- Research & Evaluation

Dream Customer
63%
Platforms Analytics & Pixels configuration
63%
Product or Service
63%
Client Goals
63%
Competitors
63%
Useful assets
63%
Branding
63%
Reputation
63%
Contacts list
63%
Keywords
63%
(Survey, if required) Actual Marketing (Audit report)
63%

i2- Strategy & Offer

​​Define the Goals, Content & Targeting
63%
Full strategy brainstorming
63%
Sales value ladder
63%
Irresistible offer
63%
Define plan with contacts
63%

i3- Messaging & Branding

Define the strategic Content
63%
Define the messaging strategy (Keywords, triggers, etc.)
63%
Magic words Cookbook
63%
Copy framework for content videos
63%
Script framework for Funnel videos (3)
63%
Copy framework for ads
63%
Copy framework for emails
63%
Copy framework for SMS/texts or chatbots
63%
Branding suggestions
63%
Script framework for voice drops (optional)
63%
New content (coaching)
63%
Guidance on videos to be created
63%

Branding suggestions

Define branding modifications (optional)
63%
Colors
63%
Graphic style
63%
Slogan
63%

i4- Sales Funnel & Follow-up

Sales Funnel Development:

Account set-up
63%
Define type of funnel
63%
Landing page
63%
Up sale page
63%
Confirmation page
63%
Designs
63%
PDF or downloads (optional)
63%
Integrations with different SM channels
63%
Calendar integration (optional)
63%
Online payment integration (optional)
63%
Chatbot integration (optional
63%
Additional widgets (optional)
63%

Follow-Up:

Email auto-responder set-up
63%
Email messages flow (7 messages)
63%
SMS/Text auto-responder set-up
63%
Phone number set-up
63%
SMS/Text flow (5 messages)
63%
Audience tagging & segmentation
63%

i5- Traffic

DIGITAL PLUMBING SETUP

Google AnalyticsKick-off meeting
63%
Facebook Pixels
63%
Remarketing audiences
63%
Remarketing tags
63%

Facebook Ads

Business account set-up & verifications
63%
Development of strategic ad campaigns, ad sets & ads for $1 p/d
63%
Set-up retargeting campaigns (after meeting the required conditions)
63%
External software integrations
63%
Tracking code installation on sites
63%
Budget Management
63%
Conversion Tracking
63%

Google Ads

Account set-up & configurations
63%
Development of strategic ad campaigns, ad groups & ads for $1 p/d
63%
Set-up retargeting campaigns (after meeting the required conditions)
63%
External software integrations
63%
Tracking code installation on sites
63%
Budget Management
63%
Conversion Tracking
63%

i6- Reputation

Landing page to collect reviews
66%
SMS campaign to collect reviews
63%
Email copy to request reviews
63%
Follow-up email to share reviews online
63%
Alert system to notify staff
63%
Template to respond reviews
63%
Template to ask for video testimonials
63%
Train staff on the importance of reputatio
63%
HIPAA agreements
63%
GBP Branding & optimizatio
63%
3 Directories verification, Branding & optimization
63%
25 pictures editing & branding
63%
1 Medical directory verification, Branding & optimization
63%
Add 5 questions and answer all 5 questions.
63%

i7- Metrics

Weekly reading
63%
Weekly analysis
63%
Weekly action plan
63%

Monthly tasks

Videos editing (9 per month)
63%
Videos design
63%
Videos transcription
63%
Videos repurposing
63%
Strategic description for each video
63%
Weekly posting on Facebook
63%
Cross posting to Instagram
63%
Cross posting to YouTube
63%
Cross posting to website blog
Post each video for $1 per day per channel
63%
Monitoring of ads
63%
Monitoring and alert of leads
63%
Conversion Analysis
63%
Monitoring of automated follow -up
63%
Monitoring and alert of reviews
63%
Monitoring & update Analytics and pixels
63%
3x3 Monthly Video Grid
63%
Identify and Add “Greatest Hits” To Content Library
63%
Promote Positive video testimonials (PREMIUM)
63%
Real time reporting Dashboard
63%
Monthly Strategy Call.
63%

Monthly tasks for ads

Campaign audit
63%
Enhance strategy
63%
Eliminate poor performing ads
63%
Demographics expansion & cleanup
63%
Ad frequency management
63%
Monitoring bid pacing (amount spent per ad)
63%
Monitoring budget pacing (staying within budget)
63%
Performance-based ad distribution
63%
Ad copy split testing
63%
Demographics split testing
63%
Mobile strategy management
63%
Increasing click-through rate
63%
Monthly Facebook ad reports
63%