Email marketing

6 Ways To Socialize Your Email Marketing Campaigns

As brand owners rely more and more on social networking sites as a marketing tool, some are predicting that email will lose its central position as online activity shifts more towards the social networking channels.

Having said that, email marketing volumes are not exactly declining and are in fact, enjoying exponential growth along with the popularity of these social networking sites.

The simple explanation for this is that email and social networks do not compete with each other, but rather… Continue reading