6 Amazing Things Twitter Can Do For Your Business

Twitter is a necessary marketing tool for your growing business. Whether you’ve already got a personal handle or you don’t even know what a “handle” is, you’ve got to know how to most effectively use Twitter to bring good things your business’ way. Here are a few of the best, most amazing things Twitter can do for your business – and they’re all free! Ah, the beauty of social media. Continue reading

50 Ways to Leave an Impression on Your Blog Readers

There are literally millions of blogs in the world. According to Pingdom, there were 70 million blogs on WordPress and 39 million blogs on Tumblr at the end of 2011. That’s not even counting self-hosted blogs and blogs on other platforms. With so many blogs out there competing for the attention of your readers, how do you make your blog stand out in their minds? If you don’t want them to slip out the back, Jack, you may need to make a new plan, Stan. Because yes, there must be [at least] 50 ways to leave an impression on your blog readers. (My apologies to Paul Simon.) Continue reading

New Gmail Image Feature Makes Email Marketing More Social

Last week, Gmail introduced a new feature allowing users to share inline images from emails with their Google+ networks. Since the 2011 announcement of the integration between Google+ and Gmail, Google has now taken yet another step toward integrating email and real-time social networking. And this topic should concern you, my fellow marketer. Continue reading