¿Mira Por qué te va a encantar Facebook Timeline?

When Facebookers began thinking about the design for Timeline, the name for the new look and feel of Profiles, they reached for books more often than browser tabs.

As a result, while the new Facebook Profiles might look a bit like a WordPress or Tumblr theme, they actually have a lot more in common with a physical scrapbook or a box of old photos once you start using them (and most users will be able to activate the new options within a few weeks).

“We looked at a lot of print, and we did entire studies on scrapbooks,” Facebook product chief Sam Lessin told VentureBeat in an interview in San Francisco.

“We’d get out a big box of old pictures, flip through the photos and talk about them. We were watching test users reminisce over these things, and we tried to design with that in mind and create that experience.”

Reminiscence, memory and nostalgia are concepts that came up over and over in our talk with Lessin. He brought up the fictional Mad Men character Don Draper’s pitch for the Carousel slide projector, a presentation that emphasized memory and emotion.

“We must have watched that Carousel video internally fifty times, thinking about nostalgia,” said Lessin.

And that focus shows. When I activated Timeline on my own profile, I was immediately struck by what Facebook had done.

Years-old memories flashed before me — old friends, old places, things I hadn’t thought about in ages. I got sucked back into the past the same way I would have in front of my mother’s old cedar chest, a trunk packed full of childhood tchotckes and pictures that holds our family’s history.

This innocuous social web tool had just made a powerful and convincing bid for more than my information or my time. Facebook was grasping at my emotions by way of my memories, and it was doing a damn good job.

With Timeline, Facebook is succeeding where so many other web companies have failed: It has created a technology with real emotional power.

Under so strong a grip, I think it unlikely that any Facebook user would seriously consider leaving the site. The company would have to do something egregious to make its users abandon such an elegantly organized personal history of memories and relationships.

Is that scary? It’s as scary as you want to make it. You can still easily export all your posts and photos if you ever want to leave Facebook or simply back up your data. But Facebook is also giving you a well-designed, interactive, shareable, cloud-based scrapbook that’s more useful and possibly more interesting than the traditional format scrapbook sitting at the bottom of your mother’s cedar chest.


Read More: http://venturebeat.com/2011/10/06/facebook-timeline-lessin/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Venturebeat+%28VentureBeat%29&utm_content=Google+Reader

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