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50 Ways to Leave an Impression on Your Blog Readers
There are literally millions of blogs in the world. According to Pingdom, there were 70 million blogs on WordPress and 39 million blogs on Tumblr at the end of 2011. That’s not even counting self-hosted blogs and blogs on other platforms. With so many blogs out there competing for the attention of your readers, how do you make your blog stand out in their minds? If you don’t want them to slip out the back, Jack, you may need to make a new plan, Stan. Because yes, there must be [at least] 50 ways to leave an impression on your blog...
Continue ReadingNew Gmail Image Feature Makes Email Marketing More Social
Last week, Gmail introduced a new feature allowing users to share inline images from emails with their Google+ networks. Since the 2011 announcement of the integration between Google+ and Gmail, Google has now taken yet another step toward integrating email and real-time social networking. And this topic should concern you, my fellow marketer. Email to Catch up With Social; Google to Catch up With Facebook In early 2012, it was announced that Gmail had 350 million active users. While this is an impressive number, Gmail still has a lot of...
Continue ReadingYou cannot ignore Google+ for your business
When Google+ emerged last summer, people’s reactions were to be expected. The early adopters were all over it. But for most people who were already suffering from social media fatigue — their response was “oh no…not another site for me to maintain!” And many people simply opted out, not wanting to use/try yet another social networking site. All along, I have been saying that it simply could not be ignored. Let’s look at time line for those of you who aren’t familiar with how this played out. Summer 2011 — Google+ launches 16...
Continue Reading7 Tips for a Mobile Friendly Website
Look around on the train, in the coffee shop or in the lunch line at the deli, and you’ll see people on their smartphones checking sports scores, catching up on Facebook—or shopping. Consumers are increasingly shopping via their smartphones; in fact, a recent AT&T survey found that four in 10 small businesses said that customers found their website through a mobile device.* Your company’s website may work just fine on a computer screen, but chances are it doesn’t perform well on a mobile device. Use these tips to make your site...
Continue Reading11 Qualities of an Effective Social Media Manager
11 Qualities of an Effective Social Media Manager Despite all the buzz about social media, the reality is that your social media campaigns are only as good as the human being(s) behind them. Going “viral” on social media sites is extremely rare, and instantaneous success is a myth. Being an effective social media manager is both an art and a skill. Some personalities are more inclined to be successful at managing and inspiring online communities, but the vast majority of practitioners will need months, if not years, to learn to produce...
Continue ReadingWords With Friends Is Facebook’s Fastest Growing App
Words With Friends narrowly slides into the top spot in the first 2012 ranking of Facebook’s fastest growing applications. Facebook’s Fastest Growing Apps Name Daily Active Users Monthly Active Users Weekly Growth 1. Words With Friends 7,300,000 15,700,000 1,900,000 2. Static Iframe Tab 1,500,000 24,400,000 1,700,000 3. Causes 300,000 5,300,000 1,600,000 4. Yahoo 830,000 10,200,000 1,500,000 5. Family Tree 370,000 4,800,000 1,400,000 6. Tetris Battle 3,100,000 10,400,000 1,200,000 7. Iwipa Website: HTML + iframe +...
Continue ReadingCaso de una empresa que lleva el marketing 2.0 a sus tiendas
El Marketing 2.0 normalmente se relaciona con acciones online y todavía son pocas las ocasiones que lo vemos en los puntos de venta de las empresas, por eso cada vez que encuentro alguna acción que ha decidido mezclar lo online y lo offline me encanta compartirla porque nos da nuevas ideas de acciones que podemos realizar. Pull&Bear, empresa perteneciente al Grupo Inditex, ha creado como experimento su tienda 2.0 donde busca que los clientes puedan usar Facebook para compartir sus experiencia en el mismo punto de venta, y si los...
Continue ReadingZMOT: EL MOMENTO CERO DE LA VERDAD
ZMOT, el momento cero de la verdad, es un nuevo concepto de marketing digital acuñado por Google en su último estudio realizado y dirigido por su director general de ventas en Estados Unidos, en el que se ha entrevistado a más de 5.000 consumidores en EE.UU. Antes nosotros realizábamos las compras siguiendo el siguiente proceso: Primero recibíamos un estímulo, por ejemplo cuando veíamos un anuncio en televisión o en prensa, algún amigo nos recomendaba algún producto, etc. Luego, íbamos al lineal del supermercado, y tomábamos...
Continue Reading¿Cómo Seleccionar un ‘Buen’ Nombre de Dominio?
Obtener su propio nombre de dominio (suempresa.com) es un tema importante para considerar, especialmente si considera que la dirección de su sitio web es el enlace del mundo hacia su negocio. No tener un nombre de dominio propio puede costarle mucho más de lo que piensa. Como lo he indicado en otras oportunidades, el hecho de tener un nombre de dominio propio, entre otras cosas: 1) da exclusividad; 2) agrega credibilidad; 3) permite movilidad; 4) evita la ‘pérdida de impulso’. Por estas razones y muchas otras, tener un nombre...
Continue Reading5 Steps to Launch Your International Social Media
Even though Facebook, Twitter, LinkedIn, and Google are American companies, social media doesn’t begin and end at the shores of the USA. If your company operates multi-nationally, creating and perpetuating a social media presence globally will eventually become a consideration – if it’s not already. The challenge is that your social media efforts need to be localized for each target market, in the same way your websites need to be. It’s tricky, but not as difficult as it may seem. Here are the five steps you need to follow to go...
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